Pricing

Three products, each its own monthly subscription. Hold one, two, or all three — change or cancel any of them from your portal, any time.

Listings

C.H.A.D.

$40 to $100 /mo

10 listings a month — $40
25 listings a month — $75
40 listings a month — $100 founder
Photo-to-listing, drafts to your site and Reverb

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Chats

Brenner

$40 to $100 /mo

1,000 chats a month — $40
2,000 chats a month — $75
3,000 chats a month — $100 founder
The concierge on your website, your branding

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Storefront

Brady

$50 /mo, flat

The hosted storefront, a shareable page per item
The grid embed with search and filters, any website
The auto-sliding picture strip for homepages
No allowance to count — it's simply on

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How a plan works

Subscribe to a tier — say 25 listings, or 2,000 chats — and that many are yours each calendar month. The count resets on the 1st; what you didn't use doesn't carry over. When a month's allowance runs out the tool pauses and points you to the portal — nothing is ever charged without you clicking. Brady has no allowance: it's on for as long as you hold the plan.

Founder pricing, locked for life

The top tier of C.H.A.D. and of Brenner — 40 listings, or 3,000 chats, $100 a month — is founder pricing for our first shops. The price you subscribe at is the price you keep for as long as you hold the plan, whatever new shops pay later. Founder pricing closes once the founding cohort is full.

One-time setup fee

A one-time $250 setup fee applies to every new shop and is charged with your first payment. It covers onboarding: we bring your inventory in from your website or a spreadsheet, set up the widget and storefront in your branding, and get you live. After that it's just your monthly plans.

All of it, on one page

Product	Tier	Per month
C.H.A.D. listings	10 a month	$40
	25 a month	$75
	40 a month · founder, locked for life	$100
Brenner chats	1,000 a month	$40
	2,000 a month	$75
	3,000 a month · founder, locked for life	$100
Brady storefront	flat	$50
Setup fee	one-time, every new shop, with the first payment	$250

Questions shops ask

Can I hold more than one plan?: Yes — one listings plan, one chats plan, and Brady, in any combination. Pick them at signup or add the others later from your portal. Each is its own subscription, so you can change or cancel one without touching the rest.
What happens when I run out?: The tool pauses and points you to the portal, where you can move up a tier. We never charge for anything you didn't click.
Do I need Brady to use C.H.A.D. or Brenner?: No. C.H.A.D. drafts to your own website and Reverb, and Brenner reads your inventory either way. Brady is for shops that want us to host the storefront, or want the grid and picture strip on their own pages.
Is there a free way in?: Plain Register costs nothing and puts you in line for a personal onboarding call — subscribe whenever you're ready. C.H.A.D. also has a free three-try trial on the homepage.

Founding shops are onboarded personally.